VENDIS — Sales Potential & Judgment · BD SELECT
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BD SELECT
Sales Potential & Judgment
Sales Assessment · Disposition + Judgment
VENDIS
PROFILE
Drive · Judgment · Relationships · Motivation
Alex Morgan
Assessment date: June 11, 2026  ·  BD SELECT  ·  SAMPLE REPORT — simulated responses
How to read these scores. Each score describes a tendency, not a grade. Read the traits together as one profile. Sales fit depends on the role and the sales model, not on one single number.
1
Profile Validity
Response authenticity and consistency check
8.3/10

Response Authenticity

The wish to give a good image scored 1.7 out of 10, which is low. Alex accepted statements that made him look less good, so his answers seem honest. His answers to paired check questions match. He completed the test in 18 min 42 sec, which shows normal attention. The reader can trust this profile.

Authentic
2
Main Profile Chart
Nine sales traits in three clusters (0–10) — HUNT 6.0 · CONNECT 6.0 · SENSE 3.3
3
Key Strengths & Development Areas
What to build on, and what to work on

Key Strengths

Closing instinct (Closing Assertiveness 9.0)He names terms, asks for the order, and uses timing on purpose. This closing drive is unusually strong.
New-business engine (Hunting Drive 7.0)He prospects naturally across many channels. He keeps his own pipeline full without outside push.
Presence (Persuasive Impact 7.0)He takes the floor with conviction. He makes his case hard to ignore.

Development Areas

Discovery (3.0)He pitches before he asks questions. With his fast closing pace, weak needs analysis is the main commercial risk.
Resilience (2.0)Rejection stays with him and pushes his effort to safer ground. This is the first development priority for any hunting role.
Coachability (2.0)He uses feedback and training too little. This slows down progress on his other gaps.
4
Sales Judgment
Scenario-based judgment across the sales cycle — total 5.2/10
Prepare & Target
7
Connect & Discover
3
Present & Persuade
3
Negotiate & Close
8
Retain & Grow
5

Judgment is uneven across the sales cycle. Alex scores high in negotiation and closing (8/10) and in targeting (7/10). He scores low in first-contact discovery (3/10) and in value presentation (3/10). This matches his personality profile: strong at the end of the funnel, exposed at the start. Training should focus on the first meeting, not the last.

5
Trait Detail
Score, poles and interpretation per trait
Hunting Drive
Cultivator ↔ Hunter
7.0
CultivatorHunter

Alex actively looks for new business. His free time flows into prospecting, and he approaches cold contacts without hesitation. Opening doors is the part of selling that gives him the most energy. Pipeline generation will rarely limit his results.

Closing Assertiveness
Patient ↔ Decisive
9.0
PatientDecisive

Alex pushes conversations towards commitment with unusual directness. He names terms early and asks for the order without ceremony. He also uses timing pressure on purpose. This pace wins quick deals. With careful buyers, he should soften it, because it can look pushy.

Resilience
Selective ↔ Relentless
2.0
SelectiveRelentless

This is the main concern in the profile. Refusals stay with Alex. A lost deal pushes him towards safer ground. A hard morning of rejection can spoil the rest of his day. His strong closing skill only pays off if he keeps going after the third no.

Persuasive Impact
Understated ↔ Magnetic
7.0
UnderstatedMagnetic

Alex is noticed: he takes the floor, fills silences with conviction and makes his viewpoint hard to ignore. In group settings he carries the room rather than waiting for it.

Relationship Care
Transactional ↔ Devoted
4.0
TransactionalDevoted

Alex handles client relationships well around renewals and key moments. Between those moments, his contact is thin. He does not chase quiet clients, and he spends little time on small accounts. This style works for short sales cycles. It is too light for long-term account development.

Digital & Social Selling
Traditional ↔ Digital-first
7.0
TraditionalDigital-first

Alex treats digital channels as a first-class sales tool: visible weekly on professional networks, prospects researched before every meeting, success stories used as outreach assets. This multiplies his hunting capacity at low cost.

Discovery & Listening
Assumptive ↔ Investigative
3.0
AssumptiveInvestigative

Alex moves to the pitch fast. He takes client requests at face value. He answers objections instead of exploring them. His proposals rest on sector habits, not on stated needs. Together with his strong closing style, this is the main commercial risk. He sells at speed before he fully understands the need.

Self-Control
Reactive ↔ Composed
5.0
ReactiveComposed

Alex stays calm in most situations. He handles everyday friction in a professional way. However, long uncertainty or repeated provocation slowly wears down his patience. It can then come out as pushing.

Coachability
Self-reliant ↔ Growth-seeking
2.0
Self-reliantGrowth-seeking

Alex relies on his own proven method. He treats feedback, training and peer advice as secondary. For him, results are the only argument that counts. This self-reliance limits how fast his development areas will close.

Commercial Motivators

Reward

Mixed

He is open to variable pay with a real upside. He also values a stable base.

Competition

Low

Internal competition adds pressure but does not add drive. He works towards his own targets, not against colleagues.

Autonomy

Mixed

He is comfortable owning his pipeline within a shared method and regular reviews.

6
Conclusion & Coaching
Synthesis and five development levers
Alex Morgan is a strong closer with a fragile engine. His commercial strengths are clear: Closing Assertiveness (9.0), Hunting Drive (7.0), Persuasive Impact (7.0) and digital selling habits (7.0). His best judgment scores sit where deals are won: Negotiate & Close (8/10). Three risks sit behind this. Resilience (2.0): rejection can stall his hunting effort. Discovery (3.0): he pushes to close before he understands the need. Coachability (2.0): he is slow to correct both gaps. On motivation, he is self-paced rather than competitive. Rankings and aggressive bonus plans will not move him. Today he fits best in short-cycle closing roles with a structured lead flow. The coaching plan below targets the three gaps in priority order.

Coaching Advice

1

Rebuild the relationship with rejection

Set a fixed daily outreach quota that survives bad mornings. For one quarter, count attempts, not outcomes. Counting attempts keeps his effort steady on any kind of day. This works directly on the Resilience gap.

2

Install a discovery gate before every pitch

No proposal before three documented client answers: current situation, cost of the problem, decision criteria. With a 9.0 closing drive, the discipline has to come before the pitch — diagnose first, then close as hard as he likes.

3

Make feedback cheap and frequent

One 15-minute debrief per week on a single lost or stalled deal, with one change to test the following week. Small, regular and concrete is the only kind of feedback a self-reliant person like him will actually take on.

4

Set a contact rhythm for the top 20 accounts

Plan one contact per quarter for each account. Each contact should bring value, not just courtesy. This turns a fast but shallow relationship style into repeat business.

5

Use the judgment gaps as a training map

Sales Judgment is strong on negotiation (8/10) and weak on connecting and presenting (3/10). Targeted training on first meetings and value framing will raise win rates faster than more pipeline.

7
Role Fit
Match with ten sales role archetypes
1
Digital Social Seller
100%
2
Field Sales
95%
3
High-Volume Inside Sales
85%
4
Partnership Development
85%
5
New-Business Hunter
80%
6
Event & Retail Sales
75%
7
Bid / Tender Management
68%
8
Key Account Manager
57%
9
Customer Success
51%
10
Technical / Consultative Sales
30%
Digital Social Seller — 100%. This role centres on network prospecting, content visibility and inbound conversion.
Field Sales — 95%. This role centres on face-to-face selling, demonstrations and relationship-led deals.
High-Volume Inside Sales — 85%. This role centres on frequent phone and digital outreach, qualification and pipeline work.
8
Targeted Interview Questions
Five probes targeting the profile’s open questions
1
Tell me about the longest losing streak of your career. What did week three look like, day by day?
What to observe: Listen for concrete ways he got going again, not just staying positive. Note whether his activity held up or collapsed — and who restarted it, him or his manager.
2
Walk me through the last deal you closed fast and later regretted. What did you not know at signature?
What to observe: Good sign: he owns a specific thing he missed. Weak answer: he blames the client or claims he has no regrets.
3
What is the last thing you changed in your sales method because someone told you to? When?
What to observe: Ask for a specific, dated example. He is very self-reliant, so if the first one is older than a year, press for a more recent one.
4
A client goes quiet for four months. Describe, concretely, what you did the last time this happened.
What to observe: Compare against how he says he works. Listen for reaching out with no agenda, versus only making contact when he has something to sell.
5
Your buyer says yes to everything but will not sign. You have already proposed a start date twice. What is your next move?
What to observe: This tests his judgement in his strongest stage (Negotiate & Close, 8/10). Listen for him getting the sponsor to clear the blocker, rather than just piling on pressure.